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Written by Matt Kirk Published: May 6 2020 Investments
“Simplicity is the ultimate sophistication” Leonardo da Vinci
My husband has no idea what it is that I do. I try to explain it in terms so that he can explain to somebody if they ask him, but inevitably I find that the language that I use ends up with me overcomplicating my explanation, using industry jargon, and him, in the end, deciding that he wished he’d never even asked the question!
Most people in the industry face a similar conundrum. We are so used to engaging with each other in our own “coded” language that we forget how to articulate our language outside this cocoon.
Simplicity in language and approach, when it comes to dealing with clients is often overlooked. To many, simplicity implies a lack of professionalism and credibility. After all, why else is your client with you, if it isn’t for your immense depth of intelligence?
However, the best proof of someone’s intelligence is their ability to simplify the complex.
Confidence in the value that you offer clients is critical in your ability to simplify your approach with clients.
“How can I charge a substantial fee for my services if my client believes that what I do for them is simple and straight forward?”
“Surely they have to be able to see value in the complexity of the advice that I offer them?”
Overcomplicating the delivery of your advice services might demonstrate your capability and technical nous, but how can your client then explain to family and friends exactly what it is that you do for them, and importantly how much value it adds?
It is near impossible to promote an idea or service if you don’t understand the outcome that you value in the first place.
There are 5 key areas where simplicity is the key to enabling your clients to being able to explain your value and recommend their family and friends find out more about what you do.
If your clients understand what you do and how you do it, you provide your client with peace of mind and clarity about their financial security. It makes it so much easier for them to talk about what you do to others, and effortlessly they will become great advocates for your business.
Technology is critical in the delivery of simplicity across your business. Cashwerkz provides a simple online marketplace for cash and defensive assets. We pride ourselves on having a very easy-to-use platform which enables advisory business, as well as direct investors, the opportunity to invest in cash and defensive investments in a simple and secure manner.
At Cashwerkz, we understand the importance of simplicity. We pride ourselves on providing investors and advisers with a streamlined, straightforward approach to investing.
Find out more at www.cashwerkzstg.wpengine.com